In the same way that crisis teaches us how interconnected our businesses are, the path to recovery also requires collaboration. And in this new normal these collaborations need to be creative and innovative:
Not only do our businesses operate differently now, but we need to adapt to new ecosystems,
new business models, and new consumer habits.
In our first COLLAB session, let's deep dive into ECOMMERCE,
and explore how we can leverage new partnerships to grow.
What to expect
Panel and Interactive Q&A
Learn about Ecommerce Go-To-Market strategies and the Value Chain.
Hear from each speaker about their own business' POV on collaboration
Exchanging ideas and viewpoints for a 360-degree view on Ecommerce.
Our speakers are experts representing different parts of the Ecommerce ecosystem, for a holistic discussion
SM INVESTMENTS CORP.
Group Director for Media
PROCTER & GAMBLE
Country Chief Marketing Officer
Chairman and President
The New Ecommerce Value Chain, focusing on the collaboration model
Trends and statistics locally, regionally, and globally
Consumer insights and opportunities in the new normal
Ecommerce marketing for both long-term and short-term growth.
Product Development for businesses, agencies, and enablers.
Building and optimizing teams, workflows, and supply chains to meet new needs
Marketing, advertising, and digital agencies working with brands to hit their revenue and transformation goals.
Key decision-makers from brands, and owners of businesses big and small
From marketplaces to solutions providers who can help scale Ecommerce operations.
4:00 PM - 4:05 PM
E-Commerce Go-To-Market and Value Chain
• Why E-Commerce?
• Trends and statistics for PH, SEA, and Global
• Path-to-purchase: E-Commerce shopper journey
• Path-to-fulfillment: E-Commerce value chain
4:05 PM - 4:25 PM
Elevator Pitch and Collaboration
Panelists each share his/her POV on collaboration
4:25 PM - 4:50 PM
4:50 PM - 4:55 PM
4:55 PM - 5:35 PM
5:35 PM - 5:45 PM
Q & A Portion
5:45 PM - 5:55 PM
Get Access to Our Recordings
Missed the Live event? You can still watch the entire session - from the talks to the Q&A - at 50% off
Limited Time only
*Access until May 20
50% Off from Regular rate
About the Organizers
PHILIPPINE ASSOCIATION OF NATIONAL ADVERTISERS
CERTIFIED DIGITALMARKETER PROGRAM
PANA provides leadership, guidance and support in the promotion of effective, truthful and responsible marketing communications and brand building, championing self – regulation, consumer protection, values formation and the advancement of the practice of marketing communications to global standards
Certified Digital Marketer (CDM) empowers individuals and organizations through transformative learning and solutions amidst disruption. It is recognized as one of the country's leading provider of digital training, and is a trusted digital transformation partner of top corporations in the Philippines.